内容简介
Unit 1 Workplace Technology
TEXT Do More with Less in the Efficient Workplace
FURTHER READING Best Ways Firms Can Ride BYOD Technology Wave
SELF-STUDY The Importance of Technology in Modern Workplaces
Unit 2 APP Payment
TEXT Paying by Smart Watch?That'll Do Nicely
FURTHER READING Does“Pay by App”’Mean an End to Shopping Queues?
SELF-STUDY The Benefits of Scrapping Cash
Unit 3 The Banking Sector
TEXT Who Needs Banks,Anyway?
FURTHER READING Five Ways Banks Use Big Data Analytics to Win Back Customer Confidence
SELF-STUDY Commerzbank Plans to Cut 9,600 Jobs
Unit 4 Frauds and Cyber-hacking
TEXT Could You Be Sending Your Firm's Cash to Fraudsters?
FURTHER READING If Financial Systems Were Hacked
SELF-STUDY Cyber Security Is Quickly Becoming a Small Business Priority
Unit 5 Business Management
TEXT Happy Workplaces Help Companies Perform Better
FURTHER READING Five Things Successful Business Owners Do Differently
SELF-STUDY Keeping Itunder Your Hat
Unit 6 Recruitment
TEXT Booby-trapped Breakfasts Are a Rotten Way to Choose Staff
FURTHER READING Technology Transforms Big Four Hiring Practices
SELF-STUDY Firms Seek Quality Experts in Business Intelligence
Unit 7 Startups
TEXT The Rise of the Student Entrepreneurs
FURTHER READING How Tech Startups Can Compete in a Crowded Market
SELF-STUDY Common Misconceptions Startup Founders Have about Employee Management
Unit 8 Family Businesses
TEXT The Wallenberg Group:A Nordic Pyramid
FURTHER READING Three Ways to Address Conflict When Passing Down a Family Business
SELF-STUDY The Day after:Moving Forward after Selling a Family Business
Unit 9 Millennials
TEXT Everything We Think We Know about Millennials and Money May Be Wrong
FURTHER READING Don't Worry—Millennials Are Going to Start Growing Up Soon
SELF-STUDY Three Critical Tips for Millennials Entering the Workforce
Unit 10 Business Women
TEXT How Moving Home Led to a Multi-million-pound Popcorn Firm
FURTHER READING How One Woman Overcame Tragedy and Made Millions
SELF-STUDY Business Women Differ from Business Men in Style,Not Skill
Unit 11 Restructuring and Expansion
TEXT Successes and Failures
FURTHER READING Exporting Firms in Region Are Now Dancing to a Latin Beat
SELF-STUDY Seven Ways to Expand:From Local to Global
Unit 12 Holiday Sales
TEXT America to Spend Almost $800 Billion on Holiday Shopping
FURTHER READING Why Online Shopping Will Break a Record This Year
SELF-STUDY Black Friday?This Year,It's More Like Black November
Unit 13 Opportunities Online
TEXT This Russian Retailer Proves Why Personalization Is Key for E-commerce Companies
FURTHER READING How the Internet Is Reinventing the Christmas Commercial
SELF-STUDY Top Five Ways Consumer Shopping Habits Have Changed Since 2003
Unit 14 Recipefor Success
TEXT The Recipe for Success in the Restaurant Trade
FURTHER READING A Man for All Seasons—How Issy Sharp Built His Hotel Chain
SELF-STUDY Not a Far-fetched Idea:How One Man Built a $1.5bn Fashion Business
Unit 15 Sustainability
TEXT Sustainability the Key to Long-term Corporate Health
FURTHER READING Like It or Not,Sustainability Is Now Core to Your Business
SELF-STUDY Sustainability,Defined?
Unit 16 Corporate Social Responsibility
TEXT What Is Corporate Social Responsibility?
FURTHER READING The New“Rules of the Game”:Balancing Profits and Social Responsibility in the 21st Century
SELF-STUDY Five Key Social Responsibility Risks Retailers/Wholesalers Must Manage
GLOSSARY