CHAPTER ONE Introduction to News and the Medium

Ⅰ.News

Ⅱ.News Values

Ⅲ.Hard News and Soft News

Ⅳ.Media

Ⅴ.Newspapers and Magazines in USA and UK

Ⅵ.News Agency

CHAPTER TWO Introduction to Sections of Medium

Sections of a Newspaper

CHAPTER THREE Understanding News Headline

Ⅰ.Knowing Newspaper Headline

Ⅱ.Features of the English Newspaper Headline

Ⅲ.News Headline Grammar

Ⅳ.Rhetorical Devices Of English Newspaper Headline

Ⅴ.Different Types of Newspaper Headline

Ⅵ.Headline Vocabulary

CHAPTER FOUR Reading News Lead

Ⅰ.News Lead and Summary Sentence

Ⅱ.Direct Lead

Ⅲ.Delayed Lead

Ⅳ.The Inverted Pyramid Form

Ⅴ.Understanding News Lead

CHAPTER FIVE Different News Types

Ⅰ.News Types

Ⅱ.The Layout of Newspaper

CHAPTER SIX Advertisement Reading

Ⅱ.Features of Advertising English

Ⅱ.Classified Advertisements

Ⅲ.Cultural Differences in AdvertisingTexts

CHAPTER SEVEN Methods of News Reading

Critical Reading

CHAPTER EIGHT Introduction to Internet News Reading

Ⅰ.The Superiority of Internet as a Mass Medium

Ⅱ.Linguistic Features of Internet News

Ⅲ.The layout of Newspaper Website

Ⅳ.How to Search News on the Internet

CHAPTER NINE English-Chinese News Translation

Ⅰ.Translating News Headlines

Ⅱ.Translating News Leads

Ⅲ.Translating News Body

Ⅳ.Cultural Awareness in English-Chinese News Translation

CHAPTER TEN Introduction to English Newspaper Formats

Ⅱ.Broadsheet

Ⅱ.Tabloid_A sensational，Gossip-filled Newspaper

Ⅲ.Compact Newspaper— Tabloid Format Newspaper

Ⅵ.Berliner（format）

Ⅴ.Switch to Smaller Sizes

CHAPTER ELEVEN New Media

Ⅰ.Interactivity and New Media

Ⅱ.Microblog—an Information Platform of New Media Era

Ⅲ.Twitter ＆Sina’s Weibo

Ⅳ.Viber and Wechat

Ⅴ.Newspapers in New Media Context

CHAPTER TWELVE Making a Newspaper

Ⅰ.Technical Support

Ⅱ.Making Your Own Classroom Paper

Ⅲ.Resources